SIMA Consultancy is founded by Ms. Sima Hsu, a due diligence, technical accounting and valuation expert with almost 15 years of M&A experience. As a PWC alumni and industry executive at Visa, she worked on many deals in Europe, USA and Asia, ranging from $ 20 million - $ 2 billion in deal size and in various industries. Ms. Hsu started her career in public accounting in the Netherlands with Coopers&Lybrand and received her Master's in Accountancy from Nivra-Nyenrode. She holds her title as a Registered Accountant from the Dutch Institute for Registered Accountants (equivalent of a CPA). After working in public accounting for more than 5 years, Ms. Hsu joined the PWC Transaction Services team in Amsterdam conducting buy side and sell side due diligence, cross border deals, etc. for both strategic and financial buyers. Some of her clients included Ahold, Telfort, Akzo Nobel, A.S. Watson Group and UBS Capital. In 2004, Ms. Hsu was transferred to the PWC San Francisco office and continued her career in M&A but focusing more on deal structuring, technical accounting and valuations. Ms. Hsu has served numerous clients primarily in the tech sector including Network General, Quinstreet, Equinix, Applied Materials, Cypress, Verisign, Shutterfly, HP as well as others such as Tyco, Golden Gate Capital, Fortune Brands and Leucadia.

Just before starting her own consultancy company, Ms. Hsu worked as a Director in the Visa Accounting Policy Team responsible for all M&A and other complex transactions. At Visa Ms. Hsu successfully completed the acquisition of Cybersource ($2.0 billion), PlaySpan ($240 million) and Fundamo ($110 million), from the due diligence phase to purchase accounting and the initial integration. Ms. Hsu's background in M&A consulting, her experience in the payment industry and also being at the receiving end of the M&A consulting services, has given Ms. Hsu a unique competitive advantage.